AWARENESS OF ORGANIC PRODUCTS IN DNEPROPETROVSK REGION, UKRAINE

Review of Agricultural and Applied Economics, RAAE, VOL.18, No. 1/2015

ARTICLE TYPE: DISCUSSION PAPER
PUBLISHED: 22.02.2015
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KEYWORDS:
organic products, awareness, distribution channels, willingness to pay, Ukraine
DOI NUMBER:
10.15414/raae/2015.18.01.19-24
ABSTRACT:
In the article we assessed consumers’ awareness level of organic products in Dnepropetrovsk region, Ukraine, in 2012. Based on 850 consumers’ responses we found that level of awareness of organics in Dnepropetrovsk region was high enough and exceeded the awareness level of citizens in France 2011. The most informed group of organic products were consumers aged 35 to 39. Almost 83% respondents of this age group were willing to buy organic products. Special attention we paid to potential distribution channels for organic products, among which the largest are supermarkets, specialty stores and food markets. We found, that increase of public awareness level of organic products in Dnepropetrovsk region affects positively consumers’ willingness to pay a premium for these products.
JEL CODES:
M31, Q 01, Q11, Q13, R15
PAGES:
19 - 24
Please Cite this Article published as:

Roman BEZUS, Iuliia AMELINA (2015) Awareness Of Organic Products In Dnepropetrovsk Region, Ukraine. Review of Agricultural and Applied Economics. XVIII (Number 1, 2015): 19-24. doi: 10.15414/raae/2015.18.01.19-24
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Review of Agricultural and Applied Economics | ISSN 1336-9261
Faculty of Economics and Management of the Slovak Agricultural University in Nitra and the Association of Agricultural Economists in Slovakia.
Technical solution by jarko.info (2012)

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